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About Us

Lonzi&Bean was born in May 2015 after best friends for 20 years - Ilona (Lonzi) & Claire (Bean) - discovered it was near impossible to find maternity wear in South Africa that was flattering, comfortable, practical and lasted more than a few months. So they decided to create a range that they wished they could find when pregnant and nursing their babies. (Especially since Woolworths stopped doing maternity wear!) 

With Ilona (a former advertising art director) in London handling the marketing, branding, advertising and design, and Claire (a former project manager and exhibition organiser) in Jhb overseeing manufacture and sales, and Lyndall running the day-to-day bits, they make a formidable team - with some of the most crucial business decisions being made over Whatsapp at 3am.


Why choose L&B for your maternity wardrobe?

Most garments are designed for pregnancy, for breastfeeding and for as long as you wish - meaning better value for money. We hope you'll love them too.

  • All our garments are designed for maternity, breastfeeding and general wear after a baby, meaning women don’t waste money buying something they’ll wear for just a few months.

  • Longevity comes from a blend of  premium South African viscose (95%) and Lycra (5%) rather than cheaper imported fabrics, which means our garments last as long as they need to.

  • Our special, batch dyed fabric blend won’t fade, won’t shrink and is pill-resistant.

  • It doesn’t look like maternity wear. Who wants to feel frumpy?

  • It’s comfortable & flattering. We are women & mothers, we all have lumps & bumps. We’ve designed our clothes to be kind to womens’ changing bodies with extra flowing fabric, specially designed to fit all shapes and not cling.

  •  Lastly, you can feel warm & fuzzy knowing our fabric, labels & garments are all locally manufactured, creating jobs and boosting the South African economy.

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